![]() Since then, I’ve expanded to my own website,, and local markets and pop-ups around Indianapolis. With his support, I started SuperMom Headquarters on Facebook in March 2018, selling only Ju-Ju-Be diaper bags and locally made graphic tees from Three Sparrows Apparel. A space where local mom-preneurs could display and sell their eco-friendly and mom-centered goods, and moms could find the products they love and trust for themselves and their families. I began talking to my husband about my dreams to own a shop - catering to moms - where I could host breastfeeding and cloth diapering groups, have a play area for kids while mom shopped, and comfy couches where moms could sit, have a conversation, and a coffee or tea. ![]() I was more exhausted than I thought possible (which is hard to believe, considering I also have narcolepsy), and I couldn’t find any space in which I felt I belonged. I felt even worse after I had my son, while in the throes of post-partum depression and anxiety, I had to shuttle my son between multiple therapies and breastfeeding support meetings to help him through failure to thrive and lip and tongue ties. I didn’t know what I could do to change the situation, but I definitely felt like an afterthought every time I stepped into a clothing store or baby retailer. Although moms are responsible for most day-to-day purchasing decisions, very few products were readily available to help moms feel better about themselves and make their lives easier. When I had my first child, I was surprised to discover how overlooked moms were in the retail space. Hi, I’m Jasmine Ray, owner of SuperMom Headquarters.
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